Optimise your Ecommerce Checkout Process to Improve Conversion
The guiding principle for all checkout design is “keep it simple”.
Every checkout should look simple, be simple to understand and simple to use. If there is one thing every e-commerce website owner should know about the psychology of customers using checkout it is that they sometimes are operating on auto-pilot.
E Commerce website checkouts, therefore, need to be designed so that they can be completed with as little thought as possible – or possibly while multi-tasking (e.g. grabbing a sandwich for lunch, looking busy at work, keeping an eye on the kids).
Here are key areas relating to the checkout process that should be addressed to improve your conversions:
- Isolating the checkout process
- Checkout steps – Ensure that your customer understands the number of steps involved (Try and keep it to a minimum)
- Navigation – Highlight the checkout steps during the process Persistent summary of checkout information – Should be clearly visible at all times
- Avoid loss of information already entered by your customer Stock management & session timing
-Form design; Ensure forms are clearly labeled and if possible keep the form to a single page (utilise JQuery/ Ajax form techniques)
-Form Validation and error-trapping Include clear and highly visible call to action and ‘submit’ buttons
-Re-enforce trust and secure checkout and payment processing
Every checkout should look simple, be simple to understand and simple to use. If there is one thing every e-commerce website owner should know about the psychology of customers using checkout it is that they sometimes are operating on auto-pilot.
E Commerce website checkouts, therefore, need to be designed so that they can be completed with as little thought as possible – or possibly while multi-tasking (e.g. grabbing a sandwich for lunch, looking busy at work, keeping an eye on the kids).
Here are key areas relating to the checkout process that should be addressed to improve your conversions:
- Isolating the checkout process
- Checkout steps – Ensure that your customer understands the number of steps involved (Try and keep it to a minimum)
- Navigation – Highlight the checkout steps during the process Persistent summary of checkout information – Should be clearly visible at all times
- Avoid loss of information already entered by your customer Stock management & session timing
-Form design; Ensure forms are clearly labeled and if possible keep the form to a single page (utilise JQuery/ Ajax form techniques)
-Form Validation and error-trapping Include clear and highly visible call to action and ‘submit’ buttons
-Re-enforce trust and secure checkout and payment processing