As we are a web design company, we are hearing a lot of reports these days of online businesses noticing severe (and sometimes catastrophic) drops in their unique site visitor numbers. Owners and web master...

Google’s latest “Authorship” patent Google authorship continues to be a hot topic. In late Feb 2013, the internet giant had another search engine ranking page (SERP) related US Patent Application published:

Hot Topic: Google Author Rank  It’s no secret that content creation continues to have significant impact on page rank results but neglecting this from your SEO and Digital Marketing Strategy, at this stage, is fool hardy. Author Rank (AuthorRank) is now included in Google Search...

How are your search ads doing - Are you getting plenty of clicks and conversions? If your answer is ‘No’ then here are a few factors to consider… The Heath brothers best selling business book Made to Stick: Why Some Ideas Survive and Others Die gives clear outlines on making things ‘sticky’; meaning they wi...

Google has targeted websites that are “top heavy” this year with some of its search engine algorithm changes; too many ads above the foldline could affect your ranking negatively. Check your own websites foldline by using this handy tool provided by google: Find yo...

If you are in the process of trying to promote your business online you are probably (and quite rightly) researching the various methods and strategies that can employed online. The amount of information can sometimes appear daunting and unwieldly leaving you feeling that you are caught up in some game of “buzzword bingo”. As a result we have provide some clarif...

Another great article that featured on Mashable that details some essential methods of optimising the search capabilities of your Ecommerce website. Providing multiple methods that allow your customers to find products easily and timely on your website is a vital component of sales conversion. About 60% of online purchases result from a customer search. Not only shou...