Having a mobile website isn’t enough The first impression a potential customer has of your business is increasingly likely to be from their phone or tablet – so how does your business look as a mobile website? Declining sales in desktops, increasing sales in mobile devices, Google and other levi...

Mobile business is not just about clicks and page views. It is to focus on your audience and their requirements. Nielsen, the global leader in measurement and information, announced this month that 2012 was the first holiday (Thanksgiving) where the majority of mobile subscribers own smartphones. They emphasise, from pre-purchase research, that shoppers...

The omnipresent facts and figures predicting mobile usage in the coming years show no sign of abating and the latest news is no real surprise.  Recent research from Danske bank, formerly National Irish Bank, estimate 71% of adults will be using online or mobile banking by the end of 2013. This research, alongside the highly positive customer ...

When building or updating a website, consideration must be given to responsive web design as a prime option. We are frequently asked by our clients what the benefits of RWD are. This is perhaps the first obstacle to overcome in the design phase! In the earlier days of the web, working with clients to design their website was a lo...

Last month Google delivered some new features to the mobile web edition of Google+, but hadn’t yet gotten around to updating the smartphone apps themselves? Well, we’ve yet to see those changes made to the iOS version of Google+, but today they finally come to the Android edition, along with some pretty impressive-sounding improvements of their own.

I can almost guarantee, depending on sector and other broadcast factors, that right now, anywhere between 10 and 30 per cent of email subscribers are opening their messages on smartphones and Tablets. This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes. Fortunately this is w...

The following recent article by Alex Spencer, Mobile Marketing Magazine, will tell you it`s Monday!! Here`s the article... "Play.com has taken a look at its mobile browsing figures - and discovered that Monday morning is the busiest period for mCommerce, with mobile browsing surging at 7–8am. S...

Over 600m Apps were downloaded in the first quarter of 2012, according to a recent article by Alex Spencer, of Mobile Marketing Magazine. This was an increase of 51m from the previous three months, according to research by firms madvertise and Xyologic. This is just one more indicator of the vast and still massively growing market in mobilisatio...

Users of Facebook`s apps for Android, iPad and iPhone may begin seeing ads as soon as early March, as the company looks to gain an addition revenue source before it goes public. Sources close to the matter say Facebook has already discussed proposals with advertising agencies, according to the Financial Times. Facebook began running sponsored stories in December 2011...

Our kids are the quickest to embrace technology and more often than not know more about the latest devices than we do. Should we accommodate their desires for faster, sleeker, slimmer, more functional and lighter devices. YES! but why? Because we can use them too J B...

A mobile optimised website is now a "must have" for retailers looking to expand their market share. Don`t miss out on this easily implementable extension to your online sales. As far back as December 2010, Marks & Spencer`s mobile-optimised site received over 1m unique daily visitors as shoppers turned to the site to do their Christmas shopping on the go.

Recently the links between email marketing and mobile revenue. Turns out that a good email strategy quickly contributes to mobile purchases. Here are some of the early findings: 1) Email is often checked first thing in the morning – from a mobile device. Are you guilty of typing up an urgent reply while still in bed? As smartphone adoption grows, email is incre...