Another great article that featured on Mashable that details some essential methods of optimising the search capabilities of your Ecommerce website. Providing multiple methods that allow your customers to find products easily and timely on your website is a vital component of sales conversion.

About 60% of online purchases result from a customer search. Not only should you do everything you can to land your business in the search engine sweet spot, but you should also optimize your in-site search for convenient user navigation.

The following areas will help improve your ecommerce company’s search functionality, both on-site and via organic search.

1. Navigation Bars and Filters

2. In-Site Search Box

3. Organic Search

To read the full article in more detail (and you should!) please view it here: