Background

The Irish National Stud is one of Ireland's leading thoroughbred horse breeding facilities and tourist attractions. Vidappt were commissioned to develop a new responsive website that was optimised for mobile device viewing and reflected equally the equine stud facilities and the various tourist attractions that are on offer.
In addition to the design and development of the website, The Irish National Stud required a digital partner that would devise and implement an online marketing strategy.

Solution

Following an extensive competitor analysis and internal system review our solution provided the optimal tools for the promotion of both the Stud facilities and Tourist Attractions alike.
The website is fully managed though our bespoke CMS which integrates with an eCommerce application providing a single source for the management of both the website content and online retail activities.
Vidappt produced a mobile optimised, online Ticket System for the Irish National Stud, providing a fully autonomous solution to the previous third party system .

Results

The project included a strategic review of the current site, including an analysis of site traffic data and visitor behaviour, interviews with stakeholders to gain their feedback, obtain an insight into future requirements and also an SEO review. Once the data was collated, Vidappt were in a position to determine the correct online approach for The Irish National Stud

The responsive website provides a mobile optimised viewing experience for their site visitors, leveraging the exponential growth in mobile web traffic experienced by The Irish National Stud.

Vidappt have been working closely with The Irish National Stud since 2010